6 EFFECTIVE WAYS TO USE TWITTER FOR YOUR BUSINESS

Talk of enhancing and giving your business or brand online visibility using twitter. I see twitter as a news application and a powerful tool to market your business or brand because there is a prevalent discovery mindset etched in the mind of new media users which makes them open to interactions.


Let's quickly gloss over the six ways you can use twitter to drive traffic to your business.

1. Your business profile matters a lot.
Get a professional photo shot or a well designed brand logo.
Let your profile image be consistent.
Your bio should let people know all or at least give your audience a clue of what your business is about and why they need to follow you. It should contain useful information about your brand and a link to your website or blog.
In addition, you can pin an important tweet at the top of your timeline and use the feature to keep your profile visitors updated on  news, offerings, promotions or events about your business.



2. Interact with
 influencers and experts in your business niche.
Use the search bar to discover these influencers and experts by searching keywords relating to your industry/Niche.
You have to follow and engage with them regularly. Offer them value. Don't spam the hell out of them with your sales pitches.
Make sure you build good rapport with them before seeking their patronage or support.
Never make them see you as a stalker.




3. Content is king.
Let your contents be engaging. Let it be kinds of contents that triggers curiosity and whet their appetite for quality information, educate and inspire them. You can include a link to your site if the message is a longer one.
You can post questionnaires,opinion polls to help you generate surveys on specific needs or feedback on your product or services.



4. Freebies.
Offer free stuffs,discounts and special deals to your followers as this have a high tendency to drive massive traffic to your profile and make your tweets go viral.

5. Use twitter analytics.
Twitter analytics can give a score of what resonates with your audience and what does not.
The analytics dashboard helps you know the best time to tweet the type of content that connects with your followers and the demographies of followers interacting with your content.
This can help you restrategize and improve on your posts.



6. Keep track of topic trending on twitter and learn how to capitalise on them to drive brand message .
You can ask followers for retweet, mentions and likes.
Respond politely to queries,objection, complains and criticisms.
You can make searches for terms relevant to your brand.
Follow relevant trends/hastags to monitor conversations relevant to your business brand.
Try to jump into these conversations when appropriate.